Ultra curated, super cultivated.
— The Culture Trip [On YSTR]

e-commerce label


creative director — ystr clothing

YSTR Clothing, abbreviation for the word 'yesterday', is an e-commerce exclusive label that honors the process of creation and slow fashion. The label creates contemporary clothing inspired by classic vintage silhouettes, & is tailored for the modern woman. YSTR adopts a cut-to-order model in order to combat fashion waste and promote ethically made fashion.



  • Ideation of YSTR core brand concept, visuals, and all collection concepts

  • Bring YSTR vision to life through effective storytelling

  • Direct & conceptualize photo shoots, style shoots

  • Research and identify trend direction and analysis

  • Provide visual direction for digital content and other marketing collateral

  • Concept ideation and direction for web branding & design


wholesale label

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assistant creative director — SjÖbeck

Originating in Malibu, CA, Sjöbeck is a wholesale contemporary brand sold internationally in USA, Canada, Japan, Hong Kong, and Australia. Inspired by a simple Scandinavian word meaning 'by the sea', Sjöbeck pays homage to the clean, minimalistic Scandanavian approach to design and attention to detail.



  • Assist in ideating brand lifestyle concept

  • Create inspiration boards and visuals, bringing core concept to life through effective storytelling

  • Assist in directing photo shoots

  • Style photo shoots


e-commerce label


creative consultant — velÉ

Velé is a Los Angeles based travel accessories brand with a global mission to redefine industry practices to empower, rather than exploit, through an impact model of conscious production and nonprofit partnership.



  • Lead and assist in a brand refresh to bring core concepts, vision & identity to life through visuals and digital content

  • Provide coaching in art direction

  • Lead on improving and achieving effective web design & user experience

  • Lead and provide coaching in development of visual web content


e-commerce marketplace

(Cause-driven Fashion)


brand consultant — the cause bar

The Cause Bar is an online fashion marketplace, editorial magazine, and a trusted destination for living a social good lifestyle – with a mission to equip change makers with the inspiration and actionable steps they need to live out the change they wish to see in the world.



  • Visual concept ideation

  • Provide specific guidelines & coaching to maintain visual integrity of brand

  • Creation of digital brand bible & guide to lead TCB team in visual identity


founder & creative director — mm worthy

Inspired by the cooking culture and techniques from around the world, Mm Worthy is a food blog created as a destination for all lovers of food, art and aesthetics – a place where food, art and culture collide. The e-platform inspires both elevated home cooking and instinctual cooking, where recipes are flexible, the process is enjoyable, and the result is beautiful.



  • Concept, vision & brand development
  • Art direction, creative direction
  • Create graphic design & web design content, development
  • Photography & food styling, content creation
  • Recipe creation

charitable org

(Sustainable Fashion)


brand consultant — beyond the label

Beyond The Label is an LA-based educational platform connecting every day consumers and designers with solutions for a clean fashion industry through providing guide books, resources, clothing, events & interactive activities.



  • Visual concept ideation

  • Provide specific guidelines & coaching to maintain visual integrity of brand

  • Creation of digital brand bible & guide to lead team in visual identity